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E-Commerce Manager

Central Garden & Pet

This is a Contract position in Neptune City, NJ posted March 24, 2020.

Our Pet Segment is searching for an E-Commerce Manager with 5+ years’ experience in our Neptune City, NJ facility. This person will oversee E-Commerce related activities including site content and taxonomy, e-commerce assortment and variation management, content requests and project management, PIM tool, pricing, direct-to-consumer, promotion planning and ongoing reporting for Nylabone, Four Paws, IMS and TFH Publications.

This role will sit on the Digital Marketing/E-Commerce Team supporting outlined business KPIs including website traffic, CTR, time on page, bounce rates, conversion, category sales/share growth, ROI and profit. The ideal candidate has experience with key E-Commerce retailers on both the brand side and buying side. This person should be well versed in retail basics, E-Commerce trends, site tools and reporting tools. They think big, multi-task, work smart, are analytical, organized, detailed, innovative and entrepreneurial.

Central Garden & Pet Company (NASDAQ: CENT & CENTA) is a leading innovator, marketer and producer of quality branded products for the pet and lawn and garden supplies markets. Please see our website at www.central.com for additional company information.

MEASURES OF SUCCESS

  • Support growth strategy and alignment for E-Commerce accounts and branded sites
  • Own the e-commerce channel, including management of assortment, content strategy, analytics, reporting and merchandising
  • Manage internal marketing & sales requests for digital assets
  • Track sales growth, share growth and branded site KPIs
  • Track promotional activities and spend, provide actional insights and ongoing improvements
  • Manage all reporting of e-commerce financials, provide insights and learnings to the leadership team monthly
  • Track omni-channel and pure play assortment and monitor site changes
  • Own new item launches and corresponding marketing/merchandising initiatives, ensuring clear execution
  • Own Consumer Reviews tools, and coordination with Reputation Management
  • Manage accounts for HubSpot, Google Analytics, Site Core, Price Spider and Salsify
  • Own assortment pricing and monitoring, and coordinate with inventory management as needed
  • Own PIM content entry, updates and ongoing management
  • Own site taxonomy and competitor site analysis
  • Own e-tailer PDPs and PLPs, ensuring best in class content and ongoing updates
  • Own onsite consumer experience of branded sites, including content and taxonomy
  • Ensure optimization of all internal initiatives on direct-to-consumer branded sites
  • Partner cross-functionally with digital marketing, copy, creative, brand marketing, inventory management, forecasting, sales, reputation management, and other teams to provide visibility, transparency and efficiency with project work

IDEAL CANDIDATE ATTRIBUTES

  • 4-year college degree or equivalent experience
  • 5+ years of experience with e-commerce
  • Deep understanding of E-Commerce space, the start-up environment, overall trends and technology
  • Ability to independently learn new tools/products/technology and make recommendations to stay up-to-date on trends to support the business
  • Previous experience with site migrations a plus
  • Ability to work cross-functionally with strong communication (both written and verbal) skills
  • Comfort working in a fast-paced environment in a highly visible role
  • Knowledge of the pet space preferred
  • Intellectual curiosity and thirst for innovation and success
  • Highly organized, accurate, quick learner, proactive and have a positive attitude
  • Able to work in a constant state of alertness and safe manner

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law.

#LI-PRI

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